In 2010, while finishing her liberal arts degree and experimenting with her own personal style, Leandra Medine started a fashion blog called Man Repeller. As the name implies, it set out to celebrate “style trends women love and men hate.” Almost overnight, it became a sensation, offering an antidote to the seriousness of the fashion industry, and resonating with women (and even men) everywhere who wanted to have fun with clothes simply to please themselves. Two years after its inception, Medine was featured in Forbes's "30 Under 30" as one of the year's "most influential trendsetters," and if you’ve ever used the phrase “arm party,” you know why. know why.
Over the years, the blog continued to expand, growing from a solo enterprise to a staff of about fourteen. Man Repeller became a brand in its own right, and Medine also wrote a memoir called Seeking Love, Finding Overalls. Last summer, however, she decided to make a change and shut the blog down for good after a decade. In some ways, her life became simpler — her only employee is herself now, and she works from home. But of course, it’s never that simple.
She's now focusing on her personal newsletter, and spending her time with her husband Abie and their twin daughters, Laura and Madeline.