Have you ever chased something that remained just out of reach? It’s common in dreams: the closer you get to something, the more elusive it becomes. This story is about my own childhood daydreams, a chase after a memory and the fleeting fragrance of summer.
I grew up in the hills above Florence where the call of wild pheasants and the occasional wild boar make you feel very far away from the city below. As a child, my favourite pastime was wasting time, wandering around in the garden and making daisy chain necklaces with my sister. I would lay on my back and watch the clouds roll over the cypresses and pines, moving along with the rhythmic insistence of the cicadas. I often think about that feeling of childhood when I am designing — no timekeeping, no agenda — just pure sensation, moment by moment. In fact, I have always encouraged my sons to strive for boredom as a springboard for creativity.
But when I think back, my strongest memories of those days are of a smell… a brief sweetness floating in the warm breeze that would appear and disappear without explanation. An intense apricot scent that felt like magic. I know now that it comes from the inconspicuous flowers of a small shrub called the fragrant olive (osmanthus fragrans). It’s easy to miss, almost hidden in plain sight. What sets it apart is the unmistakable smell. But, even then, the smell finds you only on its own terms and only at a distance — if you reach for it, you are inevitably disappointed. I’ve smelled it countless times over the years in the lanes and small roads that lead from our house up to Fiesole, so when I decided to create a home fragrance it wasn’t hard to find inspiration. I simply went home, knowing I might be signing up for a challenge.