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A Place to Gather: Godmothers Bookstore

Published on 4 minutes read
Culture
Friendship, Lifestyle
Words by Alice Cavanagh, Imagery by Alisha Jucevic & Sara Prince
I have found the balance between letting things happen and making things happen.

Some of the best stories begin not with grand ambition, but with a lunch and a good idea. Around three years ago, close friends and fellow Santa Barbarans Jennifer Walsh and Victoria Jackson were sitting down to eat when Walsh floated the idea of opening a bookstore together. Neither had harboured a lifelong dream of doing so. And yet, within 15 months, everything had fallen into place with what Walsh might call a certain providence.

Both women already had decades of success under their belts. Walsh had been a literary agent and global head of literature, lectures, and events at WME, where she championed women’s stories. Her clients included Alice Munro, Arianna Huffington, Sheryl Sandberg, and memoirist Dani Shapiro. As a board member, she was often the only woman in the decision-making room. Jackson, meanwhile, is a beauty mogul — the first woman to generate more than a billion dollars in revenue from selling cosmetics on television — as well as a medical philanthropist and author. Both had long relationships with books: reading them, promoting them, writing them. But a bookstore of their own had never been part of the plan.

“It wasn’t something I’d wanted to do my whole life,” says Jackson. “It really was just a left turn, but it turned out to be the right turn.” At the same moment the idea was floated, a location sprang to mind: a restored three-story 1920s barn in the neighbouring town of Summerland. “The building wasn’t even for sale,” Jackson says. But everything moved quickly, and in September 2024, Godmothers opened its doors. “It was all very organic,” says Walsh, who sees the business as her second act — and by far the most peaceful. “I have found the balance between letting things happen and making things happen.”

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Two years on, Godmothers is a local institution with a global reputation. On any given day, you might run into a neighbour, a member of British royalty, or Oprah — who coined the store’s name and has moderated author talks in the space. Other formidable women have followed: Gwyneth Paltrow has taken to the stage, while Esther Perel, Meghan, Duchess of Sussex, and Brené Brown have all sat in the interviewee’s chair.

But celebrity pull is only part of the story. “We wanted a place where people can gather,” says Walsh. The programming, which includes talks, workshops, and community events, is extensive, and the environment, which she credits to Jackson’s eye, is so inviting that you never want to leave. There is even a fireplace with an armchair (one of many) to curl up in. “People have been so hungry for connection,” says Jackson. “All the authors, too — they want to come here to speak.” Their mission even extends beyond the walls: Godmothers runs a book club inside a women’s prison.

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“We are less interested in like-minded people and more in like-hearted people — who are open, curious, and community-minded,” says Walsh. “We should all be accepting of diverse ideas and different lived experiences.”

Godmothers turned profitable in its 11th month. Its success quietly challenges the narrative that reading is in decline — because, in fact, it isn’t. In the US, print-book sales totalled 782 million in 2024, growing 23 percent over the past decade. Around 422 new independent bookshops opened in 2025, a 31 percent rise on the previous year, according to the American Booksellers Association, and even Barnes & Noble is staging a comeback. The shift is driven by several forces at once: celebrity-endorsed book clubs from Oprah, Reese Witherspoon, Florence Welch, and Dua Lipa; and BookTok, TikTok’s vast literary community, which influenced an estimated 59 million print sales in 2024 alone. Reading, it turns out, is the quiet antidote to digital overload that no one quite planned for.

Walsh curates the guest roster and conducts many of the interviews herself. She favours authentic straight-talkers — Belle Burton and Emma Grede were recent highlights. Her own relationship with reading has been anything but linear. At school, she was not the child at the back of the class with her nose in a book. “I was a troublemaker, and I didn’t discover reading until college, when I took a contemporary voices in fiction and non-fiction class,” she says. “Until that point, I had thought that only dead white men wrote books — then I discovered Maya Angelou and Toni Morrison.”

At WME, she read ten to twelve books a week and took suitcases of manuscripts on family holidays. When she left in 2019 and moved to Montecito, she abandoned reading almost entirely for several years. By the time she came back to it, something had shifted. “Now I read more joyfully and slowly. I savour every word.”

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Jackson’s tastes are what she calls eclectic — she tends to have a pile of books on her nightstand, dipping in and out of several at once. For recommendations, she defers to Walsh, who says, “My choices are often driven by emotions. Tell me what you want to feel, and I’ll tell you what to read.”

Here are three books she suggests you start with:

The Correspondent by Virginia Evans — “So original, generous-spirited, and moving. It makes you feel deeply and catches you off guard in the best way.”

The Surrender Experiment by Michael A. Singer — “It truly changed the way I live my life. It opened my eyes to what I think of as life in the miracle field and gave me a language for communicating with the universe — one that has brought a level of peace and joy I never imagined possible.”

Just Kids by Patti Smith — “One of the all-time great memoirs. Smith is the portrait of a true artist — open-hearted and authentic, curious and pure. Friendship, and New York in the 70s — it’s delicious through and through.”

Support Godmothers bookstore by visiting their website and Instagram.

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