A meeting with Melanie Masarin gets pushed back an hour, as plans often do in Los Angeles. I pour myself another glass of Ghia and question; is it too early in the day to have another? The drink itself is both fruity and tangy, comparable to biting into a kumquat or driving up the coast in California. Sea salt and orange blossoms. It’s refreshing in the way a juice is, but laced with rebellion. As an LA native, Ghia has long been circulating amongst my family and friends. It is a non-alcoholic apéritif, founded by Masarin, whose efforts lie in changing the way we think about drinking and socializing. Known as a trailblazing company in wellness-leaning lifestyle, Ghia’s drinks flaunting ingredients like yuzu juice and rosemary extract are all over the U.S.. Previously Glossier’s head of retail and offline experiences, which led to showrooms, immersive experiences, pop ups and stores around the world, Masarin also revolutionized the American chain, Dig Inn, making locally farm sourced meals more approachable as their Head of Brand & Marketing and Creative Director. Today, she sits with La Catena, catching us up with the busy lifestyle that seems inherent to her existence (and subsequent success).
Melanie Masarin is Having a Busy Autumn
Published on 6 minutes readMelanie's very own Downtown combination includes Lapis Lazuli, White Agate, Rhodonite, Unakite, Chalcedony, Amethyst and Tiger's Eye semi-precious spheres, as well as enamel spheres in Flamingo, Sky, Terracotta and Camel.
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Bowery Downtown Necklace
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£2,200
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Alphabet City Downtown Necklace
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Flatiron Downtown Necklace
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Tribeca Downtown Necklace
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Nolita Downtown Necklace
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East Village Downtown Necklace
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Soho Downtown Necklace
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£2,860
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Soho Gold Downtown Necklace
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£4,510
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Noho Downtown Necklace
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Greenwich Village Downtown Necklace
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Meatpacking Downtown Necklace
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Gramercy Downtown Necklace
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£29,920
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