Berolzheimer invests in fine jewelry, “never costume,” and tends toward solid gold. She is rarely found without a wrist laden with bangles, or fingers full of rings, or a neck strewn with necklaces, and she doesn’t have any hard and fast rules about how to wear any of it, because every outfit is different and can require something distinct. “I do always like having a hit of something to ground an outfit,” she notes. “Like if I’m wearing a lot of bright colors, I’ll want something black or brown in there, to sort of make it not feel so kaleidoscope or so sweet. That’s something I’m always cognizant of, like, okay, this is feeling a little too pastel. Let’s get something in here to balance it.” She just bought the Carolina Bucci Soho necklace, she says. The Italian designer’s meticulous craftsmanship and effortless sense of sprezzatura resonates with her. “I love layering that with heavy gold. That just has so much personality. I love the juxtaposition of playful with these really heavy classic pieces.”

She came up with the term “polished maximalism” to describe her aesthetic because “I love color-on-color and print-on-print, but still refined, still polished,” she says. “I love that Carolina Bucci pieces give that hit of bohemian-ness, but you can still wear it in a really classic way.” She’s eyeing the brand’s EveryDay studs, too. “I love that they’re sold individually so you can get two different colors,” she says. “I love color, and playing with color. They feel like a statement, but you can wear them every day.”

The key to achieving the Berolzheimer brand of polished maximalism is the right silhouettes, she says. “More tailored, feminine pieces. You know, like you can have sort of like wacky colors or prints, but when the silhouette is more refined, it doesn’t look so wacky.” She considers for a moment. “I’m all for some wackiness, but I never want it to feel like a costume.” Unlike some influencers, everything she wears in her
photo shoots she also wears in her real life, running errands at the market, or taking her kids to school drop off.

She thinks she would have ended up studying gemology if she hadn’t built this career, she tells me. “And I would probably work for a jewelry designer or become a jewelry designer or be a vintage jewelry dealer, I don't know, something around jewelry, because to me, the way jewelry makes me feel, it's like, it's like a shot of energy and happiness. It's just it. And I love clothes, but to me, jewelry is just the next level.” (That said, she has no plans to start a line of her own. “I love being a customer,” she says with a laugh. “I don’t think I could ever do it on my own.”)

“I feel like style for me is ever-evolving and I’m ever-evolving,” Berolzheimer says. (And if you need proof, she has online evidence reaching back 15 years. “Not everybody has, like, a live documentation of their evolution,” she groans. “You're like, Oh God, but no, it's fun. Everybody grows and changes. The point of life!”) “The more I learn, the more discerning I get. And I don’t know, everything gets better with age.”