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The Art of West Coast Sprezzatura

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Culture
Lifestyle
Words by Olivia Joffrey, Imagery by Olivia Joffrey
Maybe the art of west coast sprezzatura comes down to this: knowing what matters and forgetting the rest.

Sprezzatura is an Italian word that has no equivalent in English. It means a studied nonchalance — a graceful way of being without apparent effort. Sprezzatura is an art form consisting of making the difficult look easy. The word is embedded in the DNA of the Carolina Bucci collection the way jasmine is embedded in the night air here in California. It makes perfect sense that when Carolina Bucci decided to open a new shop in the fall of 2025, she chose Montecito. We’ve been practicing our own version of sprezzatura for a century without knowing there was a word for it.

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Montecito, two hours up the coast from Los Angeles, is a small enclave tucked into Santa Barbara like a love letter into a pocket. The region’s mild Mediterranean climate makes you wonder why anyone lives anywhere else. Montecito has a long history of attracting people who were trying to escape whatever cold or unfriendly place they originated from: East Coast families seeking to loosen their ties, Midwestern families who yearned for the ocean, International jet setters who landed and forgot to leave. After the advent of Hollywood, movie stars came for the privacy and stayed for the quiet streets and backyard avocado orchards. All of these people understood, on some level, that Montecito embodied a specific California sprezzatura, a way of living that permeates everything from how we prepare food, to how we approach landscape, to how we dress our bodies and our houses.

The coastal California material culture centers around the unstudied — the look is loose, celebratory, impossibly sensual. The key ingredient has always been this element of unselfconsciousness, which sounds easy but is practice a rather difficult task. There’s an appreciation here for things that are joyfully imperfect. Unlike Los Angeles, just over the mountains, where obsessing in mirrors is a fact of life, the glamour of Montecito’s sprezzatura has always been rooted in not obsessing. One
looks outward instead of inward here, in living enthusiastically toward the glorious outdoors. Swimming in the Pacific even when it’s a frigid sixty degrees. Hiking in the mountains until your legs remember they have muscles. Picking avocados in the garden wearing your favorite Moroccan caftan. Bare feet on Saltillo tile floors that stay cool even in August. Hair that the sun bleaches into colors you couldn’t achieve in a salon if you tried.

Architecture

Of the many building styles that have washed up on this coastal California landscape (and there are many, because everyone who moves here wants to build their dream) there are a few that embody sprezzatura in a way that makes you want to move in immediately. Old craftsmen homes (bungalows with porches made for reading and mimosa-sipping). Midcentury wood-shingled ranch houses that crouch into the landscape like they’re trying not to be loud. Victorians that kept their original details but maybe installed an outdoor shower on the deck because one must have priorities. Adobes that stay cool in summer without air conditioning. Classic Spanish colonial houses with their thick walls and interior courtyards. Beat-up Monterey colonials with
a heaving bougainvillea vine engulfing the edifice in a riot of hot pink. Mies van der Rohe would not work here. Too many hard surfaces. No garden wall of night-blooming jasmine perfuming the evening. No secret corners in which to hide and sneak a kiss when the party gets boring.

There is certainly modern architecture in Montecito — some of which ooze sprezzatura. Beautiful, simple wooden beach houses with picture windows that frame the Pacific like it’s a painting that keeps changing have this quality. Wooden beams bleached by the sun and relentless salt air, rendering them worn-in like a pair of Levi’s you’ve loved into submission. Houses like this are luxurious because of context — cliff over the majestic Pacific Ocean, the sound of waves as your soundtrack — not because they’re rendered in gold leaf and marble. Their bones are glamorous and their underdressed interiors feel like the world’s most beautiful woman with all her makeup off, in a soft t-shirt and the shimmer of a favorite bracelet.

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The Natural Garden

The art of west coast sprezzatura reaches its full expression in the gardens here, which are allowed to take over without much water or intense manicuring. Given that California is perpetually drought-stricken (we’re always either in a drought or just coming out of one), a garden that isn’t thirsty is also low-maintenance, and a garden that demands less from its owner is a specific kind of local chic that can’t be bought, only cultivated (no pun intended).

A classic west coast garden with sprezzatura is not unlike an English walled garden’s interior — messy, wild, sexy, perhaps appearing unkempt to people who like their hedges shaped like animals. But here’s the thing: the bees buzz in a delightful frenzy around a wild patch of lavender in a way that outshines any meticulously-honed topiary. The bougainvillea doesn’t care that it’s spilling over the walls. The rosemary out front is the size of a small car. The succulents multiply like gossip.

If a west coast garden were a person, she’d be wearing Ray Ban sunglasses with sun-kissed bare feet, and be completely unperturbed by the absence of a coherent garden plan. She might read a book in the shade with a glass of sauvignon blanc, letting the jasmine and the honeysuckle fight it out for dominance.

The Carolina Bucci Montecito store.

Cooking in California

West coast sprezzatura is maybe most evident in how we cook, which is to say, we cook a lot at home, but we don’t make a big production out of it. A trip to one of Santa Barbara’s extraordinary farmer’s markets is all you really need — our region’s produce is some of the most luscious in California, which is saying something, and then there are the fishermen and local ranchers who show up with things that make you want to completely rethink your menu.

Even in the dead of winter (which here means it might dip into the fifties at night), you can find citrus that tastes like sunshine condensed into fruit, pomegranates that stain your fingers, every herb imaginable growing like weeds because the climate can’t help itself, and lettuces so varied that a salad itself looks a bit like a garden. Meals are almost always enjoyed outdoors because why wouldn’t they be? Toss a fresh local salmon on the grill. Compose a salad with interesting toasted accents from the pantry — nuts, tortillas, pepitas, those sourdough croutons you made last week. A perfectly-timed steamed artichoke, which is its own form of meditation. Good crusty bread that you tear instead of slice. Ice cream with berries for dessert because anything more complicated seems like showing off.

Decorate the table with simple linens, add some local wine from the nearby Santa Ynez Valley where the winemakers are all secretly surfer-cowboys, and et voilà — color, flavor, elegance, nonchalance, all the things that matter without any of the things that don’t.

Fashion That’s Not Trying Too Hard

If you grow up in coastal California, you are shaped by its soft and often predictable climate in the same way you’re shaped by your mother’s hands or your father’s voice. There’s this clammy fog in the morning that makes you reach for a sweater, and then by noon it burns off to unveil a blue, bright seventy-degree day like a major chord. Due to this predictable perfection and the general unbuttoned nature of the townspeople, most of the men I grew up respecting wore board shorts and flip flops most of the time. Even the Mayor, who you’d see at the farmer’s market on Saturdays looking like he was about to go surfing, which was probably the case. The women I admired — my mother and her bohemian friends — modeled a very California way of living. They often wore long narrow cotton dresses and big straw hats that cast shadows on their faces like a movie from the forties. Their west coast sprezzatura suggested they’d just rolled out of bed, run a comb through their hair, slipped into a cotton dress, and carried on with the day without a second thought.

Sartorially speaking, there are many genres of Montecito sprezzatura, but I have noticed of late a common thread running through all of them: an overall disinterest in looking trendy. There’s an insistence here on comfort in conjunction with style — if it doesn’t feel good on your skin (cotton, linen, hemp, silk) why are you wearing it? This is not a landscape in which to tolerate being uncomfortable. A certain tousled quality (post-swim hair, a fraying straw hat) is a common look that speaks to a daily life spent doing more sensual things — swimming, reading, sailing, making love, cooking, living — than other culture and climates might demand.

In Montecito, a daily uniform might be a worn white cotton button-down with jeans and pretty sandals or espadrilles that you bought in Spain. Or a spaghetti strap linen shift dress that caresses the body rather than clinging to it. Women of all ages here often wear a dash of original jewelry — something their grandmother gave them — or a fabulous Mexican ring. The kind of thing that makes people ask where you found it.

For the younger generations, the Montecito sprezzatura emanates from the surf brands, which have grown sophisticated in using organic fabrics and silhouettes that recall the seventies without looking like a costume. The hues of the clothes often match the natural landscape: ochre, a dusty yellow, peachy pink, and deep blue. Each demographic here has its own version of a Californian type of chic. It is optimistic and natural. It is sensual. Each different pitches of the same note we’ve been humming here for a hundred years.

Maybe the art of west coast sprezzatura comes down to this: knowing what matters and forgetting the rest. The light on the water matters. The taste of a tomato in August matters. The feel of sun on your skin and salt in your hair matters. Everything else — the striving, the trying to impress people you don’t even like — that’s all just noise. Out here, we’ve been turning down the volume on that noise for generations. When Carolina Bucci opened her shop in Montecito, she joined a long tradition of people who understood that the most graceful way of being is the one that doesn’t announce itself, that moves with genuine grace through the world like those refined wooden beach houses move through time: tenderly loved in, adored, improving with age, and completely unconcerned with anything except the view.

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